Bollywood IIFA Awards headed to Toronto in 2010 – New Year.
Toronto will become the first North American city to host a major Bollywood Awards show in June, 2011.
The International Indian Film Academy Awards, to be held June 16-19, honor artistic and technical achievement each year in the Indian film industry, known around the world as Bollywood.
The ceremony has been held in a different international city since its founding in 2000.
A joint release from the IIFA and the Ontario government said the awards should attract about 40,000 visitors to the city and another 350 million viewers to television screens the world over.
"With so many film buffs living in Ontario, Indian film stars and executives will feel right at home," said Premier Dalton McGuinty, who is in Mumbai.
Names such as Bollywood Hot Sizzling Celebrities Actresses Dia Mirza, Celina Jaitley, Fardeen Khan and Vivek Oberoi might not mean much to most film buffs in this hemisphere. But these Bollywood A-listers who are all headed to Toronto have contributed to an industry that produces twice as many movies as Hollywood and sells about four billion tickets each year in India.
South Asians make up the largest visible minority in Toronto, with about 300,000 — 12 per cent of the entire city's population — living there.
"The city has much to offer and the weekend and awards promise to be bigger than ever as IIFA steps into Canada," said Viraf Sarkari, IIFA's director. "We have earlier experience a great response in Toronto and hope to find the same experience with IIFA 2011.
Previous hosts of the ceremony include Dubai, Amsterdam, Johannesburg and Bangkok.
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